Interview with Mill+ director Carl Addy reveals the careful thinking and process behind his brilliant new BFI “Film is Fragile” spot.

Read more from Carl here.

Behind the scenes:

Styleframes:
Mill+_BFI |STASH MAGAZINE

Mill+_BFI |STASH MAGAZINE

Mill+_BFI |STASH MAGAZINE

The finished spot:

Spot credits:

Agency: British Film Institute
Producer: Hannah Partington

Production
Production: Mill+
Director: Carl Addy
Executive Producers: Luke Colson, Steve Venning
Producers: Luis Martin, Oana Anghel

Follow Lumen on FB

Via Stash Media

Related post

Watch This Hypnotic Projection on a Laser Cut Piece of Wood

An Interview With Artist Beth Cavener Who Captures Human Emotions Through Sculpted Stoneware Animals

Disappear in a Forest of Lights in ‘Epicenter’