Dalziel and Pow

Can’t imagine the other way for children to study, for adults to rest. The Game is the only way to free creative powers inside us and smile. Dalziel and Pow create this unique example of storytelling through playful interactions with cardboards, marker lines and light.

“As part of our presence at the inaugural Retail Design Expo, we have created a space to stand out from the crowd, a conversation starter: experimental, innovative, playful, integrated, exploratory and, to many visitors, surprising.

The idea came from the work we created for Portuguese childrenswear brand Zippy bit.ly/1wBeN1X, magnified here as a prototype to test ideas and push the range of interactions and feedback.

Screen-printed illustrations spring to life when touched, as conductive ink triggers a host of playful digital animations – a mix of informative and charming content, from product information to brand stories to chasing ducks.

Pushing the boundaries of storytelling within a space, making it fun and engaging, putting ideas before hardware.

A total of 48 interactions and over 100 unique animations make up the broad spectrum of content on the stand, from simple sound toys to more complex exchanges that layer projection mapping and movement around a physical space.

All created in-house at Dalziel and Pow with multi-disciplinary teams. Big thanks to Bare Conductive, K2Screen and Ototo  for their help.

Dalziel and Pow is a London-based agency with over 30 years’ experience in brand and retail design. Our passion is creating great customer experiences. We develop brand environments and communications across all key touch-points, translating inspired concepts into retail experiences that are unique and engaging for the consumer, effective and profitable for our clients.”

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