The wizards at Plenty mashed up two popular technologies — 3D printing and projection mapping — to create an engaging spot for DirecTV’s Olympic presence.

Check out the making of to get a sense of just how much work this was. Bonus points if they can work in a strobe-activated zoetrope next time. 😉

Making of


Directed by: Plenty
Creative Director: Mariano Farias & Claus Cibils (Directv).
Live Action Director: Mariano Farias.
Executive Producers:
 César Morán Mazo & Inés Palmas
Producer: Clara Etcheverry
Live Action Production House: Motion Group
Executive Producer: Guillermo Mutis
Production Manager: Maxi Yunes
Art Director:
 Macs Riedel
DP: Juan Maglione
Production Design: Leonor Garcia Vercillo
Set dresser & Construction: Jimena Sorenson, Elian Pittaro, Milena Sanchez, Maria Laura Estevez, Maria Eugenia Tomé, Clara Carranza, Mariangeles Gelosi, Carolina Stefanini, Diego Cinalli & Federico Valinoti
Art Department Assistant: Rosario Mercau
AD: Pedro Reales & Mechi López
Production Coordinator: Matias Bossie
 Hernan Estévez, Macs Riedel, Sergio “Fuego” Damonte, Germán Merlo, Lucia Izco & Valeria Moreiro
Sergio Slepczuk & Germán Merlo
Animation Director:
 Hernan Estévez
2D & 3D Animation:
 Hernan Estévez, Macs Riedel, Sergio “Fuego” Damonte & Luis Sencio
3D Character Modelling & Design:
 Franco Carlesimo
3D Arq. City Modelling & Design:
 Lucas Carracedo, Benjamín Jagusiecsko & Guido Claverie
3D Printing: Mariel Lluch
Lighting and rendering: 
Macs Riedel, Sergio “Fuego” Damonte
Editing: Marcelo Gottifredi
Color: Macs Riedel
VFX Supervisor: 
Fernando Morán
 Ancel Patterson, Benjamín Jagusieczko, Macs Riedel & Sergio “Fuego” Damonte
Making of: Daia Von Foerster & Nadia Benedicto
EP & Creative Director: Claus Cibils
Producers: Johann Gamez & Shirley Hernandez
Year: 2016

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