Fujitsu – Digital Transformations by Found
***ALL THE VFX & ANIMATIONS IN THIS FILM WERE SHOT ENTIRELY IN-CAMERA USING VARIOUS PROJECTION TECHNIQUES AND WITHOUT THE USE OF ANY POST PRODUCTION TRICKERY!***.
When the wonderful team at mcgarrybowen approached us to work on their new spot for Fujitsu using projections, we saw a fantastic opportunity to do something new with the technique. This is the fourth in a series of films from Fujitsu based around their brand message of ‘Human Centric Innovations’. Entitled ‘Digital Transformations’, projections seemed an appropriate way to tell they story by seamlessly transitioning through a succession of environments all created using visual FX. Crucially it was all filmed live and in-camera without the use of any post production, using a mixture of front and back projections, 3D projection mapping and a state-of-the-art holographic projection technique.
Our challenge was to try and create a film which incorporated a multitude of characters and locations as well as visual effects and animation all within the confines of a 32ft sq white cube. To add to the complexity we decided to use a ‘Holo-gauze’ for all the info-graphics. This is a virtually transparent projection gauze that, under the correct lighting conditions, can create the effect of 3D holograms. It was the perfect solution for us to include foreground animated graphics in the film, live and in-camera.
The projection side of things was pretty tricky too as rather than just creating one “sweet spot” viewing angle, which is normally the case with projection mapping, we wanted to create a new and unique viewing angle for each individual shot. We worked closely with the guys at Projection Artworks to develop a system that gave us the ability to make a film, with all the usual filmmaking conventions, but in a very unconventional way.
Agency – mcgarrybowen
Producer – Kate Banks
Creative Director – Jane Briers
Creative Director – Dave Cornmell
Production Company – Found
Director – Mike Sharpe
Producers – Ian Walker & Sean Stuart
DOP – Marcus Domleo
1st AD – James Dyer
Projection Technology – Projection Artworks
Holo-gauze – Stuart Warren-Hill
Production Designer – Oliver Hogan
Stylist – Emma-Jayne Savill
Animation – Found
Art Director / Lead Animator – Tom Geraedts
Animators – Tom Langton, Richard Hallsworth, Jim Campbell, Abel Reverter, Marcus Chaloner, Daniel Burke, Andy Evans
Matte Painting – Tim Holleyman
Storyboard Artist: Yohann Auroux
Editor – Tom Starr
Colourist – George K @ MPC
Sound Design: Owen Griffiths @ Jungle
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