AV Projects | 04 May, 2015 | Comments Off on AHA Cleveland Projections
AHA! Cleveland is a multi-day festival of lights to celebrate recent changes to the urban landscape. The event brings people from across the region together to animate public spaces using light and video art installations.
As a featured artist, Obscura was commissioned by Cleveland-based LAND studio, in sponsorship with Cuyahoga Arts & Culture and Cleveland Public Power, to create an art projection on the façade of the city’s Public Auditorium. Using ultra-high definition projection technology, Obscura transformed a 370-foot wide by 70-foot tall expanse of the building into a canvas animated by fluid imagery of natural and manmade ephemera.
“Transformations”, the name of the installation, presented the metaphorical evolution of Cleveland through the seasons. Imagery consisted of slow-motion details of nature, arts, music, and sports, all related to Cleveland. Disparate particles harmoniously assembled into objects and scenes, then gradually deconstructed to transition to the next image.
Obscura creates immersive, multi-sensory experiences for public venues, branded environments, and live events. Since 2000, we have worked with the world’s most forward-thinking companies, real estate developers, and public institutions to reimagine how they interact with their audiences. Our diverse teams collaborate to produce award-winning experiences worldwide. Obscura is a Certified Green Business with offices in San Francisco, New York, and Stockholm.